Integrated digital marketing
Digital Marketing, Connected Around One Business Goal
Ads, landing pages, WhatsApp follow-up, SEO, social and tracking work best together. We plan them as one system so each part supports the next.
The ecosystem
Each channel has a job
- Ads and social bring the right people to a clear offer.
- Landing pages and websites explain the offer and capture enquiries.
- WhatsApp and follow-up turn interest into conversations.
- SEO builds steady visibility for people already searching.
- Tracking shows which parts produce real outcomes.
A practical example
How it fits together for a college admission season
Before the intake, we research which programmes and areas to focus on. Meta campaigns introduce the college to students and parents; Google Search catches people looking for specific courses. Both lead to course pages with a short form. Enquiries reach counsellors on WhatsApp within minutes. Each week, counsellors mark which enquiries progressed, and budget shifts toward the programmes and messages that bring real applicants.
This is an illustration of the approach, not a client result.
Engagement options
Ways to work together
Scope, responsibilities and fees are set in a custom proposal. Ad spend is separate.
Campaign Launch
A defined campaign for a season, intake or launch — strategy, creative, landing page and setup.
- • Fixed scope and timeline
- • Best for admissions seasons or launches
- • Handover report at the end
Ongoing Growth
Monthly management of campaigns, content and reporting with regular improvement.
- • Monthly scope
- • Regular review calls
- • Continuous testing
Performance Partnership
For suitable businesses, a fee model partly linked to verified outcomes.
- • Agreed conversion-verification method
- • Shared access to outcome records
- • Subject to proposal
Ready to see where your next customers will come from?
Book a free growth audit. We will review your current marketing and suggest a clear next step.